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‘Brooklynized’ Water or Not?

A Boca Raton, Fla., franchisee has sued The Original Brooklyn Water Bagel Co. for more than $2 million in damages, saying that the company’s claim that it was “Brooklynized” water to make its bagels taste authentic is a sham, according to the Orlando Sentinel.

“The water filtration system is not unique and does not render water equivalent to Brooklyn water,” said Robert Zarco, an attorney representing Andrew Greenbaum, who bought franchise rights for three restaurants. “You want Brooklyn water, go to Brooklyn.”

The company has declined to comment.

March 12, 2012 - 5:55pm


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