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NYC to launch pre-k registration campaign

Bill de Blasio visits with children in March. AP photo

Associated Press

Mayor Bill de Blasio is unveiling an ad campaign aimed at getting New York City parents to register their children for pre-kindergarten.

De Blasio appeared at a Chinatown pre-k program Thursday to tout the campaign.

The city will spend $300,000 for ads on buses, bus shelters and subway stations.

They'll remind parents to sign up by the April 23 deadline for a place in a public school pre-k program.

There will also be Taxi TV videos, robocalls and a recorded message on the city's 311 information line.

Volunteers will also hand out flyers on street corners and at community organizations.

De Blasio has made expanded pre-k the centerpiece of his first months in office.

Parents will also be able to register for pre-k slots at community-based organizations later this spring.

April 3, 2014 - 3:30pm


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