Atlantic Avenue Scavenger Hunt draws shoppers for Small Business Saturday
To kick off Small Business Saturday in Brooklyn, the Atlantic Avenue Business Improvement District (BID) hosted a scavenger hunt on its namesake thoroughfare, where participants traveled up and down the avenue in search of clues that would answer riddles to win a $50 gift certificate.
The Nov. 29 hunt began at The Moxie Spot on Atlantic Avenue on Saturday morning. The BID came up with the idea for the scavenger hunt after the New York City Historic District Council (HDC) named the neighborhood one of its “Six to Celebrate” for including significant architecture in an area that is not otherwise designated historic. With the help of architectural historian Jane Cowan, the BID designed a hunt using architecture as clues.
“It’s meant to be self-guided,” Cowan said. “It covers the entire stretch of Atlantic Avenue from the river to Fourth Avenue. The focus is on the architecture itself. It’s not on anything that can change like a storefront design, if the store has a window display, or even the stores themselves.