Ka-Ching! Super-discount supermarket Aldi arrives in East New York
Guten Morgen, East New York!
Aldi, a fast-growing super-discount supermarket founded in Germany, has arrived at Gateway Center.
We’re talking $2.99 gallons of milk, and cereal that looks and tastes like Cheerios but is private label —and priced at $1.79 per box.
The multinational grocery chain, whose product lineup is 90% private-label brands, promises prices that are up to 50% lower than those of leading grocery chains. And by the way, Aldi offers a “Double Guarantee” — if an item doesn’t meet with the shopper’s approval, the store will replace it and refund the money.