Motivated to ride a bike? Bike-share company changes name
Now that it has moved from laid-back Portland, Oregon, to amped-up New York, the company that runs bike-sharing programs in New York, Chicago and other major cities is changing its name from Alta Bicycle Share to Motivate.
“I think it represents action, I think it represents energy, I think it’s reflective of movement,” Motivate CEO Jay Walder, who took over last fall after a career in public transportation, said Tuesday. “We wanted the name to reflect our energy and our passion and our connection to the things that make cities great.”
The change won’t affect the names of programs that Motivate manages in the U.S. and in Toronto and Melbourne, Australia. Citigroup has naming rights to New York’s Citi Bike through 2024, while Chicago’s system is called Divvy, Seattle’s is Pronto Cycle Share and in Columbus, Ohio, it’s CoGo.