Sunset Park BID starts ‘beautiful’ revolution
Business leaders encourage shoppers to take selfies with signs
Shoppers hurrying in and out of stores on Fifth Avenue in Sunset Park in recent weeks might have noticed new signs on the streets reading, “You are Beautiful.” The signs, which started going up before Christmas, are not part of an advertising campaign.
Instead, the posted messages are part of a new “branding” project sponsored by a local economic group designed to boost the morale of shoppers.
The Sunset Park Business Improvement District (BID), an organization of building owners and merchants on Fifth Avenue, is encouraging shoppers to take selfies next to the signs to demonstrate the power of self-affirmation.