BlankSlate to acquire Brownstoner
BlankSlate has announced that it has acquired Brownstoner. Launched by Jonathan Butler as a blog in October 2004, Brownstoner is a Brooklyn-focused real estate media brand, with its unique blend of stories about Brooklyn real estate and lifestyle. In 10 years of publishing, Brownstoner has put out more than 42,000 posts about real estate, history, lifestyle and culture — along with its marketplaces for real estate listings and service providers.
The Brooklyn brand has expanded and succeeded in both Upstate New York and Queens with both The Brownstoner Upstate and Brownstoner Queens websites.
BlankSlate and Brownstoner have been working closely together for nearly 5 years, BlankSlate handling the business side of Brownstoner, including ad sales and content marketing as well as the technology that powers Brownstoner’s real estate listings and services marketplace. BlankSlate provided technical and advertising support to the site in exchange for access to a highly engaged and affluent local audience, ideal for local and national-to-local marketing efforts.
“Starting Brownstoner in 2005, I could not have imagined what an incredible community would coalesce around the site and all the exciting opportunities it would lead to for me personally,” said Jonathan Butler. “After ten years, though, it’s time for this old-school blogger to hand off the baton to a company that is perfectly positioned to make the most of the site in the current media environment. Meanwhile, I look forward to continuing to devote myself to my other businesses–Brooklyn Flea, Smorgasburg, Berg’n and 1000 Dean—and watching with interest as Kael and his team execute upon their vision for Brownstoner.”
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