NEW YORK CITY — The NYC Department of Small Business Services (SBS) along with several corporate partners recently launched a coaching program through its Corporate Alliance Program (CAP).
Called the Corporate Coaching Program, it is a nine-month program that helps small businesses by matching senior executives from CAP member firms to certified minority- and women-owned (M/WBE) small business owners.
The senior executives serve as one-on-one executive coaches for the small business owners in an effort to offer first-hand business advice and strategies for growth. Specific business challenges to be addressed will include core areas such as financial management, strategic planning, marketing, human resources, legal and more.
M/WBE firms were selected to participate in the program through a competitive application process. From Brooklyn, Pia Car Limo located in Flatbush is one of them. Owner Jenny Ahmed will be working with a senior executive from AXA Equitable as her mentor.
“A mentor can be an invaluable asset to a small business owner looking to operate and grow in New York City,” said SBS Commissioner Rob Walsh. “I thank our partners in the private sector for their dedication, time and energy in making this and other Corporate Alliance Program initiatives available to help build the capacity of certified and small businesses throughout the city.”
Participating corporations include Accenture, American Express, AXA Equitable, BNY Mellon, Citi, Colgate-Palmolive and Columbia University.
The coaching program framework was developed by Accenture. Coaches were matched with their small businesses during the first session which took place on Jan. 4, at AXA. One-on-one coaching sessions will continue through July as coaches help their small business clients achieve desired growth. Coaches are expected to work with their clients to help develop goals, quantifiable measures and desired results, and provide an operational framework for achieving goals.
The coaching program is one of four CAP initiatives organized by the mayor, city and the 12 private companies to help increase opportunities for minority- and women-owned small businesses.