City’s tourism arm promotes Park Slope, Fifth Avenue to visitors
When tourists visit New York City, they tend to visit certain well-known spots: the Empire State Building, the Museum of Natural History, Yankee Stadium, the Statue of Liberty, the World Trade Center site, Grand Central, Madison Square Garden.
This also goes for visitors to Brooklyn – they usually visit Coney Island, Prospect Park, the Brooklyn Museum, the Brooklyn Botanic Garden, Barclays Center, BAM, the Brooklyn Heights Promenade and the New York Aquarium.
NYC & Company, the city’s official marketing and tourism organization, wants to change that. They plan to highlight a series of local neighborhoods where tourists can shop at mom-and-pop stores, meet regular New Yorkers and see lesser-known attractions.
The first neighborhood that NYC & Company has chosen to highlight is Park Slope – especially the Fifth Avenue area, which Mark Caserta, executive director of the Park Slope Business Improvement District, calls “New York’s other Fifth Avenue.”