City says: Look before you cross 86th Street!
Pedestrians crossing 86th Street at Fourth Avenue on the morning of Sept. 24 were a bit startled when they looked down at the roadway and saw a pair of eyes staring at the traffic. No, it wasn’t a person lying in the street. It was a sign painted on the roadway offering a friendly warning from the city’s Department of Transportation.
Under a new pedestrian safety campaign, called LOOK!, launched jointly by the federal and city departments of transportation, signs with the word “Look” are being painted at intersections all over the city, including several corners in Brooklyn, to urge people to look for oncoming traffic before venturing into the street.
The two “Os” in the word “look” are painted to look like eyeballs looking in the direction of oncoming traffic, according to transportation officials.