Jennifer Lopez hosts block party to mark opening of her new store

Jennifer Lopez cuts the ribbon of Viva Movil, her new cell phone store on Flatbush Avenue. Photo by Getty Images for Viva Movil

Brooklyn Daily Eagle

J-Lo came to Brooklyn not to perform in concert, but to sing the praises of her new Verizon Wireless store.

Superstar Jennifer Lopez hosted a block party on Flatbush Avenue on July 26 to celebrate the opening of Viva Móvil by Jennifer Lopez, a new Verizon Wireless retailer she founded with two companies, Brightstar and Moorehead Communications. Viva Móvil’s flagship location is at 162 Flatbush Avenue.

The former “American Idol” judge welcomed fans with a block party that included face painters and balloon artists, and a variety of food trucks.

Jenny from the Block is originally from the Bronx, but said she’s happy she decided to open her shop in Brooklyn. She wanted the store to be located in New York City, she said.

“There was no better place to debut Viva Móvil than right here in my home city of New York,” Lopez said. “We have found the best and the brightest to create a convenient and comfortable shopping experience where customers will really feel the spirit of the community,” she said.

Viva Móvil will open more stores around the country within the next few months.

 The flagship store offers the latest smartphones and tablets from Samsung, BlackBerry, Apple, Motorola, LG, Nokia, Droid and more, all of which are available on the Verizon Wireless 4G LTE network. All smartphones are on display, powered on and ready to be experienced, according to store representatives.

Customers can also purchase smartphone cases from Jennifer Lopez for Viva Móvil and accessories from Samsung, BlackBerry, Otterbox, Harman Kardon and other companies.

Viva Móvil’s bilingual staff is able to assist customers in Spanish or English, all while dressed in fashionable attire selected by Lopez.

Lopez also selected a scent to fill the air of the store. In addition, the store has music and a large video wall designed to amuse and educate consumers about the latest in wireless technology. There is also a Kids’ Zone with several Samsung Galaxy Note® 10.1 tablets loaded with applications for children to explore.


July 29, 2013 - 10:30am



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