New BCC president wants to market 'Brooklyn Brand'

Calling the borough “the hottest, coolest, hippest thing,” Carlo Scissura, the new president and CEO of the Brooklyn Chamber of Commerce, told a crowd of hundreds of VIPs at a Sept. 20 reception in his honor at the Brooklyn Museum that one of his goals is to market the “Brooklyn Brand” all over the world.
“Everyone in this room knows the power of the Brooklyn Brand,” Scissura said, adding that the borough is known “not just across the country but all over the world.” He stressed that “this brand must be managed, marketed, and maintained in order to attract the most innovative businesses with the best ideas.”
Scssura, a lawyer, announced the start of a new initiative called “Brooklyn Goes Global,” a marketing campaign aimed at attracting international businesses to the borough. “We will go after national and international businesses to locate right here in Brooklyn,” he said.
“Brooklyn Goes Global” was just one of the ideas Scussura shared with the 500 guests at the reception held by the Chamber to welcome him as its new leader. Scissura, a Bay Ridge resident and a former chief advisor to Borough President Marty Markowitz, started his first day on the job in the chamber’s Downtown Brooklyn offices on Sept. 4.
The guests at the gala reception included Mayor Michael Bloomberg, whom Scissura praised for his advocacy on behalf of business in the city. “Mayor Bloomberg has put business and economic development at the top of his agenda, as have all of his deputy mayors, commissioners, and staff. New York is a healthier, greener, and safer place because of Mayor Bloomberg,” he said.
Two other initiatives Scissura, 41, announced at reception were a plan to work in partnership with Brooklyn’s cultural institutions, and an educational project involving placing students in internships in businesses.
“It was extremely important to me to have this event at a Brooklyn cultural institution,” Scissura said, referring to the Brooklyn Museum. “And the Chamber will be working very closely with all of our cultural institutions and non-profits moving forward. They are truly a driver to attract visitors and a true economic engine for Brooklyn,” he said.
Scissura, who served on Community School Board 20 from 1999 to 2003, said education is still very close to his heart. Under his leadership, the Chamber will start a new program with its members to provide the borough’s students with internships to give them a taste of the working world, he said. The program would be designed “to offer them skills to compete in the global market,” he said.
The main focus of the Chamber is to help the borough’s businesses grow and prosper, Scissura said. “I am really excited about the future of the Chamber. The Chamber is the heart of business growth and economic development in Brooklyn,” the new president said.
Founded in 1918, the Brooklyn Chamber of Commerce is composed of hundreds of businesses, from major corporations to mom-and-pop stores.

September 25, 2012 - 6:00am



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