Brooklyn Daily Eagle
The name, however, is very similar to @Pontiflex, the handle for Pontiflex, a mobile advertising platform located at 45 Main St. in DUMBO. Since Monday morning, the Brooklyn firm has gotten hundreds of tweets from Twitter uses who accidentally inserted an “L” into the Papal handle, according to Crain’s New York Business.
Eventually, Zephrin Lasker, Pontiflex CEO, posted this sentence online:
“Thanks for following us, but if you're looking for the Vatican, their handle is Pontifex."
By the time the Nets announced today that they would unveil their new logo next week, a lot of people had the feeling that they knew what was coming.