Running On Real Estate for August 15
Finding the right property is an emotional experience. “To like or not to like” is not a question; it’s a connection, a feeling we get when we know we’ve found our next home. Whether it’s the chef’s kitchen or the substantial closet space, the afternoon light or the working living room fireplace, the place speaks to us. We imagine our personal items filling the rooms, and what coming home to this new address would be like. Then we worry about the numbers.
Oftentimes, it’s the building amenities that create the emotional connection to a property. In today’s competitive real estate market, these value-added conveniences rule. Residential buildings that want to remain relevant must out-do themselves to attract interest. It’s not enough to have a doorman, 24-hour fitness center and second floor laundry room. Buyers, renters and investors now want extended on-site and in-room services. Pet-friendly buildings need an in-house dog walking service. Clients want valets who deliver on every need, from food to housekeeping to dry cleaning to car service. And still, that’s ordinary. Clients expect extraordinary to get their attention, and their business.