Schumer warns: Big Brother is watching you shop!
Tracking done through cell phones
Attention shoppers! In aisle three, the store knows exactly which items you’re looking to buy before you purchase them.
Your personal shopping habits – including which shirts you take off the rack to try on in the department store dressing room – are under constant scrutiny by a surprising spy, according to N.Y. Senator Charles Schumer.
Schumer is warning consumers that major national retailers are using sophisticated monitoring software to track every movement shoppers make while in their stores. The retailers then save that data for future use.
Schumer cited published reports which named retailers like United Colors of Benetton, American Apparel, Swatch and Family Dollar as being among the stores that gain access to the shopper’s cell phone ID to acquire information about shoppers without their permission.