‘Sunshine Rules’: Seasoned broker uses Dutch auction, open house
Buyers Publicly Watching, Reacting As Price Drops $10M Per Week
It worked great with tulip bulbs, so why not a Carroll Gardens condo?
Real estate executive Bill Ross is using a Dutch auction – first conceptualized in 17th Century Holland – to sell an apartment at 411 Clinton St.
Once a week, he lops $10,000 off the asking price, which was $695,000 when he started on May 28. He vows to keep cutting methodically, $10,000 every Saturday, until he gets an offer that matches his asking price.
“I thought it would be cool,” Ross, the director of development marketing at Halstead, told the Brooklyn Daily Eagle.