Was there really a Hipster Jesus?
Catholic Diocese reaches out to hipsters with new ad campaign
The Catholic Diocese of Brooklyn is getting a lot of attention with its new ad campaign promoting Jesus as a non-conformist type of guy who bucks authority.
If Jesus Christ were alive today, would he be a latte-sipping hipster poet able to spot cool trends before anyone else does? Would he be living in Williamsburg? Who knows?
The ads, which have started appearing on billboards and bus shelters all over Brooklyn and Queens (the diocese covers both boroughs), depicts Christ wearing Converse sneakers under his robe. The slogan reads “The original hipster.” Beneath the slogan are the words “All faces. Everyday understanding.”