By Mary Frost
Brooklyn Daily Eagle

BROOKLYN HEIGHTS -- It’s going to be the wildest event yet on the Brooklyn waterfront. Diesel, the company best known for designer jeans, has decided to throw a party unlike anything ever seen below the staid Brooklyn Heights Promenade.

Even now, the skeletal outlines of a giant Big Top can be seen under construction on Pier 3, soon to be part of the planned Brooklyn Bridge Park.

On Saturday, October 11 at 9 p.m., Diesel will unleash what they call the “show of a lifetime� on the pier, with rock bands -- N*E*R*D, Chaka Kahn and M.I.A are confirmed -- cabaret, fire eaters, trapeze artists, sword swallowing, female roller derby squads and other circus-berserkus-style entertainment.

The Diesel xXx Rock and Roll Circus for 5,000 guests will be the grand finale of a 24-hour non-stop event taking place at venues across the globe, in 17 major cities in 8 different time zones.

The party will successively move from Tokyo to Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo, before ending with a bang in Brooklyn.

Rock and Roll Circus will most likely be the only time that Pier 3 will be used for such a spectacle. The area “will be turned into a park immediately after making Diesel the one and only brand to use the space,� Diesel said in a release.

According to Lisa Willner, spokesperson for the Empire State Development Corporation, Diesel paid $200,000 for the privilege of using Pier 3 for the spectacular event. “The money will go to the park for maintenance and operations,� she told the Brooklyn Eagle. She confirmed that Rock and Roll Circus will probably be the last event in the area for quite a while. “We’ve begun construction.�

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