Modest Proposal: Use key vista for ‘BROOKLYN!’ sign project
See more renderings of the sign below article
Why a sign?
Brooklyn is a potent idea as well as a place. Whether one is familiar with the borough or not, it is and always has been a name that summons vivid images and associations. In 2009, the motivation for making a free-standing illuminated sign on a site visible from Manhattan was to create a beacon, which would entice more visitors across the river, thereby increasing revenue and raising the borough’s profile and identity. In the ensuing five years, thanks to a proliferation of successful Brooklyn-based businesses, a brand new park, many new venues for the arts, a world-class sports arena, an influx of tech companies and young families, Brooklyn has become synonymous with the ultimate in hipness and chic, both here and abroad. This begs the questions—is a sign still relevant and what more would it accomplish for the borough?
What function would the sign serve?