Funded and furious civic force to save a landmark unleashes new, powerful weapon: Kids
Group uses organized PR and passion to engage local activism in Brooklyn Heights
“I want to save the Promenade,” 6-year-old Sasha told a TV interviewer when asked why she attended a mass “draw-in” at Pierrepont Playground on Sunday.
Sasha and hundreds of other Heights kids were protesting the de Blasio administration’s plan to replace the Brooklyn Heights Promenade with a six-lane highway during the upcoming reconstruction of the decrepit Brooklyn-Queens Expressway (BQE).
The draw-in was organized by a grassroots campaign called A Better Way NYC (previously known as Save the Promenade), part of a major civic engagement effort to protect what neighborhood residents hold near and dear: the beloved Promenade, with its landmarked views of Manhattan, the Brooklyn Bridge and Statue of Liberty.