Brooklyn Bookbeat: Brooklyn writer’s debut novel explores life, love, and advertising
JOHN: It’s a cliché but they say write about what you know. So for me it was write about advertising or the inside world of being a busboy. Advertising, certainly in the post-Mad Men era, seems to have an allure. People find it exciting and fast-paced. It certainly can be. But day to day it’s far more boring, certainly for creative people, whose days are spent sitting in an office trying to think of ideas, most of which aren’t that great (in my experience, anyway). I don’t think it’s a sad business at all but it can test one’s resolve. There are times when it’s easy to step outside of the project at hand and say, “Do we really need to be this serious about the new sodium-free ketchup spot?” That said, I liked it better than being a busboy.
ANDY: What’s the biggest misconception about advertising, and why does that interest you as a novelist?
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