A showcase for ‘smart glasses’ opens in Cobble Hill
With a swanky new shop, a tech startup aims to succeed where Google Glass failed to click
An augmented-reality eyewear company that has kept its work under wraps for several years will make its retail debut in Brooklyn this week.
Tuesday marks the grand opening of the Focals by North retail storefront at 178 Court St. in Cobble Hill. The company, which will occupy about 7,200 sq. ft. over two floors, says this will be the world’s first smart-glasses store. “It’s been an exciting opportunity to launch something that’s weird, and new, and fun,” said Adam Ketcheson, the company’s chief marketing officer.
North is a Canadian startup founded in 2012. The company—which develops futuristic, human-to-computer interaction products—has raised over $135 million from investors that include the Amazon Alexa Fund, which invests in apps for Amazon’s virtual assistant.